IN THIS COMPARISON ▾
Three numbersbefore the details.
If you searched "ServiceTitan cost" and felt your stomach drop, you're in good company. Thousands of HVAC contractors every month discover that the industry's most-marketed software starts at $300-500 per month—and that's before add-ons, per-user fees, and implementation costs that can push the real number even higher.
Here's what ServiceTitan doesn't tell you in their marketing: the average HVAC contractor with 1-10 employees uses less than 30% of ServiceTitan's features. You're paying for marketing automation, advanced fleet GPS, inventory management, and financing integrations that most small-to-mid-size contractors will never configure, let alone use daily. It's like buying a commercial truck to pick up groceries.
The math is brutal. At $500/month, ServiceTitan costs $6,000 per year. Over three years (the typical contract cycle), that's $18,000 in software costs alone. For a contractor doing $500K-$1M in annual revenue, that's 1.8-3.6% of gross revenue going to one software tool.
EstimateKit was built for the 90% of HVAC contractors who don't need (or can't justify) enterprise pricing. At $49/month with no contracts, you get professional estimates with Good/Better/Best pricing tiers, customer CRM with contact history and equipment tracking, job scheduling with a visual calendar, and a materials price book with 500+ HVAC items. That's $588/year vs $6,000+/year—saving you $5,400+ annually while covering the features you actually use every day.
The question isn't whether ServiceTitan is powerful—it is. The question is whether your 3-truck HVAC business needs a $6,000/year software platform built for 50-truck enterprises. For most contractors, the answer is no. And the $5,400 you save every year goes straight to your bottom line.
ServiceTitan vs EstimateKit.Eight things that decide it.
Where ServiceTitan isgenuinely the right call.
ServiceTitan genuinely makes sense for a specific type of HVAC company. If you're running 15-20+ trucks with dedicated office staff, a full-time dispatcher, and revenue north of $3-5 million annually, ServiceTitan's advanced features start to justify the cost. The dispatch optimization alone can save a 20-truck fleet significant fuel and labor costs.
Companies with dedicated marketing budgets benefit from ServiceTitan's call tracking and campaign attribution. If you're spending $10,000+/month on advertising, knowing which ads generate calls is valuable. The financing integrations (GreenSky, Hearth) can increase close rates on high-ticket installations.
If you have a dedicated admin person who can spend 4-8 weeks on implementation and manage the system ongoing, the complexity becomes manageable. Large operations with formal processes and dedicated roles get the most value.
But for the solo installer, the 3-person crew, or even the 10-technician operation? You're paying enterprise prices for a tool designed for enterprises. EstimateKit gives you professional estimates, customer management, and job scheduling at $49/month—1/10th the cost, 1/100th the complexity. And you can be up and running in 5 minutes, not 8 weeks.
ServiceTitan.What's good, what isn't.
Four reasons crews switch.None of them are features you'll never use.
Built for small to mid-size HVAC contractors who don't need enterprise complexity.
Estimates, invoices, customer management, job scheduling, and team collaboration, all in one place.
Create professional quotes in 10-15 minutes instead of 45-60 minutes, with good-better-best options on every one.
$49/month with no contract. Pay for what you need, not enterprise features you don't.
EstimateKit is a complete HVAC business platform: estimates, invoices, customers, jobs and scheduling in one place for $49/month.